Fast fashion, sustainable fashion, ethical fashion. Whichever way you choose to reference it we all know the impact the ‘buy & toss cycle’ has on the environment. Our wardrobes are bulging and charity shops are over flowing with unwanted clothes.
But the consequences of cheap fashion run much deeper.
How did we get to the point where we just don’t care about the clothes we wear and why they cost so little?
We’re all guilty. Fast fashion is trend led, it’s exciting and it’s fun. We all buy into it to some extent.
But awareness is growing and part of the Distinctively Me mission is to encourage people to change their buying habits. The ‘less is more’, ‘quality over quantity’ mantras.
For many women (us included) this move to a more ethical way of buying comes with age. The fashion junkie in us all calms down a little as we hit our 40s. We learn to know our style, buying pieces that look great on us rather than being bang on trend.
When Distinctively Me launched, it was important that it had values and principles we could be proud of. Values and principles that would resonate with our customers. It was only when dug deeper into buying habits and fast versus slow fashion that we realised how ignorant we had previously been.
So, going back to our original question is it that we just don’t care about where are clothes come from and why they cost so little or is it that we just don’t know the reality?
We honestly believe that people just don’t know the facts.
So what can we do to make a difference?
Well at an individual level, we can move more towards Slow Fashion. We need to slow down our rate of buying clothes by focusing on the clothes that we are going to love and wear for years to come.
Our capsule collection of timelessly stylish pieces is just a small move in the slow fashion direction. Only a small move but one we are incredibly proud of.